Talking mannequins are a confusing bunch
Written by Annie on February 27th, 2009I was watching flipping through the channels last night and saw the funniest thing with commercials.
I was watching Grey’s Anatomy, even though it was a rerun. I was (and still am) a little sick, so I was too lazy to flip through channels or revert to another show during commercials like I usually do. So I manage to catch an Old Navy commercial.
The commercial featured talking mannequins, which I am still wondering - creative decision or marketing budget cutback? Anyway, the mannequins talked about their figure-flattering jeans, that cost $200 elsewhere, but at Old Navy, they are only $12 for kids and $19 for adults. That’s like 90% off! Ooh la la.
I get bored of the Grey’s rerun after a while, so I flip to CSI. And then comes commercial break. The Old Navy ad again!
And this was the same commercial featuring talking mannequins, wearing the same clothes and having the same lines talking about the same figure-flattering jeans. The jeans cost $200 elsewhere, but at Old Navy, they are only $15 for kids and $28 for adults. That’s like 86% off!
What?
It took me a while before I realized that I was watching Grey’s (and the first Old Navy ad) on an American channel and CSI (and the second ad) on a Canadian channel.
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As a Canadian, I want my 4%!! I don’t know if it’s accurate with the exchange rate, though… but it feels unfair
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Exchange rates are never fair. It annoys me too. By my calculations, $19 USD is is about $24 Canadian Dollars. The unfair exchange rate annoys me more with books. The cover prices are so never worth it.
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What?! You thought Grey’s was boring?! I’m too distracted by that thought to even comment on the exchange rate. Grey’s boring. Does not compute.
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Hey, it was a rerun! I love Grey’s. I hate reruns.
I have watched the “Han leaves, Sadie comes, human pretzel screams” episode far too many times… I think at least five.
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Ha!
I’m not so sure about that new Old Navy ad campaign. The talking mannequins are a little creepy…
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I don’t mind reruns, since I rarely see the stuff the first time. But what I do dislike is someone who steals an idea; these ads greatly resemble a San Francisco artist, minus her humor, intelligence and style, in an art form she has been working in for over four years. If you want to see the real art go to: http://www.mannequinchronicles.com
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l (L) the mannequins!! they’re so funny!! they should keep on making more and more of those commercials! and b/c i’m a 13 i would know what ppl like!
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Question, has anyone seen the newest mannequin commercial regarding ‘new jeans’? I just don’t seem to understand the commercial. Any ideas?
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Hey Hatty, sorry I don’t know, I haven’t seen the new jeans commercial. I’ve seen them advertising new prices for jeans though, but no mannequins.
Nobody understands the mannequin commercials but everyone wants to. Either their marketing department is trying something new and confusing or really just can’t afford any real models.
Thanks for stopping by my site!
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I work for http://www.lvmannequins.com and we have been using talking mannequins for years in our ads. Its nothing new. But we are glad to see mannequins out in the market.